THE INITIALS GAME

Box & card design for Versions 2 & 3 - Redesign on Version 1 - Kickstarter design

V2 & V3 Design

Working with creator, Cory Cove from The Power Trip on KFXN-FM, I was trusted to take the already successful Initials Game brand and redesign the box for versions 2 and Retro pack 3. We focused on a more updated & streamline design for version 2, while introducing a color theme that could be carried into future versions. When creating the 'retro' V3 logo, it was important to bring in an 80's look to the existing logo.

Redesign of V1

With the updated packaging of V2 & V3, it was important to update all branding to reflect the growing Initials Game product. V1 features a custom "Initials blue", which I repurposed into a soft gradient , pulling focus to the center logo. As well as the incorporation of the background Initials that appear in the game packs.

Kickstarter Design

After working on the original Initials Game Kickstarter launch, raising $354,828 with 5,907 backers, I was tasked with creating the Kickstarter campaign for versions 2 & 3 raising $154,939.

"MY FAVORITE THING ABOUT WORKING WITH TINA IS THE BALANCE SHE BRINGS BETWEEN CREATIVITY AND EXECUTION. WHATEVER I NEEDED WAS PERFECTLY EXECUTED, WHILE SHE SIMULTANEOUSLY SUPPLEMENTED NEW IDEAS AND PERSPECTIVES."

- CORY COVE, THE INITIALS GAME CREATOR & RADIO HOST

THE INITIALS GAME

V2 & V3 Design

Redesign of V1

Kickstarter Design

"MY FAVORITE THING ABOUT WORKING WITH TINA IS THE BALANCE SHE BRINGS BETWEEN CREATIVITY AND EXECUTION. WHATEVER I NEEDED WAS PERFECTLY EXECUTED, WHILE SHE SIMULTANEOUSLY SUPPLEMENTED NEW IDEAS AND PERSPECTIVES." - CORY COVE, THE INITIALS GAME CREATOR & RADIO HOST

"MY FAVORITE THING ABOUT WORKING WITH TINA IS THE BALANCE SHE BRINGS BETWEEN CREATIVITY AND EXECUTION. WHATEVER I NEEDED WAS PERFECTLY EXECUTED, WHILE SHE SIMULTANEOUSLY SUPPLEMENTED NEW IDEAS AND PERSPECTIVES."

- CORY COVE, THE INITIALS GAME CREATOR & RADIO HOST